Small Business Mavericks

SEPTEMBER 16, 2011

A very prominent SEO and veteran Internet marketer recently said that keywords are no longer necessary. Just write content, he says. The search engines will rank you. Is there wisdom in that or is it a bit misguided? I certainly believe that social media has changed the stakes of the game. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary.

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Klout Foursquare SEO Engineering 168

Small Business Mavericks

SEPTEMBER 10, 2011

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience. Fail to use your imagination. Fail to track your marketing efforts. Fail to build relationships.

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Social Media How To Campaign Social Networking 124

Small Business Mavericks

SEPTEMBER 15, 2011

Should you stop writing meta descriptions? Michael Martinez says you should. Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. I’ll have to respectfully disagree with him even though I respect his knowledge, reputation, and his spirit.

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Engineering Reputation Examples Google 98

Small Business Mavericks

SEPTEMBER 14, 2011

Are you ready to win some new customers through e-mail? Here are 5 ways that you can use e-mail marketing to help you win new customers and to make your old customers happier. Hold A Contest – Send out an e-mail blast with a contest and give away something valuable. It can be a service or a product that your business provides or it can be something like an iPad or a Kindle that is in high demand.

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Newsletter iPad Marketing Features 93

Small Business Mavericks

SEPTEMBER 13, 2011

Online marketing is getting more and more complicated every day. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today. YouTube. Twitter. Facebook.

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Small Business Mavericks

SEPTEMBER 12, 2011

If you read blog posts like this one you might come away with the impression that your small local business is insignificant, worthless, and doomed to get lost in the great cyberspace shuffle. Don’t believe it for a minute. First off, Mike Blumenthal is absolutely correct about Google’s algorithm. It is impersonal and computational. But that doesn’t mean you don’t deserve a better ranking.

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Small Business Consultant Google Study 87

Small Business Mavericks

SEPTEMBER 11, 2011

Does your company need its own private social network? Could it benefit from one? If so, then Chatter might be the place for you. Let’s talk about why you might want a private social network. If you are a global company or you have multiple office locations, a private social network could allow employees at your multiple locations to get to know each other better and to share their insights into your company processes and work environment.

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Social Networking Collaboration Training Small Business 87