Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Sherrilynne Starkie

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Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. (Photo credit: Wikipedia). “With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more

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And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” His name was drawn and so he gets to attend his choice of workshop: Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. .