Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by provi

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 6, 2012

The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Ironically, as Facebook is increasingly optimising for the SoLoMo future, Instagram is now working towards becoming more web-based. The web profile displays the user’s recently shared photos (reminiscent of the Cover photo on Facebook), a profile photo and bio.

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Brands Instagram Mobile Communities 218

Mindjumpers

NOVEMBER 9, 2012

The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuff

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Mobile GPS Examples Buy 234

Mindjumpers

NOVEMBER 7, 2012

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all

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Campaign Social Media Brands Statistics 239