Mindjumpers

MARCH 13, 2012

Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.

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Mindjumpers

MARCH 14, 2012

Tweet Facebook timeline has got off to a great start with a lot of brands already onboard with the new format. A recent article in Simplyzesty.com quotes that as many as 8 million brands have converted to the new timeline by now. All those who are still on the old format, will automatically get the new Timeline on March 30 th , 2012. On our blog, we wrote about different features of the Timeline for brands on the day of the announcement followed by the changes in the new Facebook guidelines for

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Facebook Guidelines Features Brands 260

Mindjumpers

MARCH 16, 2012

Tweet Lady Gaga recently passed 20 million Twitter followers – breaking another Twitter record. For a while ago, I wrote about Lady Gaga’s social media strategy. Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how they can inspire you to do the same.

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Mindjumpers

MARCH 12, 2012

Tweet “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change. ” Scott Monty, Head Of Social Media at Ford. When you plan to make your brand “social”, it is advisable to take a look into the DNA of your organization. It is important to remember that making your brand social is not just about going online, but altogether it’s about having a different mindset.

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