The Social Media Venn Diagram
Jeff Esposito
DECEMBER 20, 2010
A collective look at the social media landscape offers varying use types. They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. The beauty of it is that no matter how you use the medium, there is no “doing IT wrong.”. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected.
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