Social Media ROI a video review
Jeff Esposito
APRIL 7, 2011
This post contains video, if you can’t view, please click here. The title of Oliver Blanchard ‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. I suggest picking up a copy today for your usage.
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