Where does content fit in Facebookâs new marketing model?
Dave Fleet
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by. A marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum,
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