Use Social Media to set Smart Media strategies
Buzz Marketing for Technology
APRIL 20, 2011
Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what? First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels.
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