Adam Sherk

NOVEMBER 14, 2011

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the freshness update make online reputation management more difficult? If you cover breaking news, hot topics or regularly occurring events the freshness update will create more chances for your latest content to surface highly for general search queries (like the name of a celebrity, sports team or TV

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Adam Sherk

NOVEMBER 21, 2011

Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle p

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