Adam Sherk

DECEMBER 14, 2010

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US? I was going to look at top 25 US newspapers online according to Journalistics but I decided to include a wider variety of news sites.

Sites 232

Sites News Google Yahoo 232

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. And the number of organizations that stated they would focus less on SEO increased from 4% to 6%: While these are small changes I find the trend discouraging.

Vocus 136

Vocus SEO Organization Social Media 136

Adam Sherk

DECEMBER 1, 2010

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users.

Press Release 127

Press Release News Google System 127

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year. And on my own blog I’m certainly curious to know which posts brought in the most traffic this year. So yes I’m joining the club.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

DECEMBER 15, 2010

This is a guest post from Christian Arno , founder of Lingo24 , a global translation service. I asked Christian to provide some tips for publishers looking to expand their presence in international markets. – Adam. To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine.

Publishing 124

Publishing Tips Syndication Resources 124