Jeff Esposito

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Exodus, Plagues and Pharaohs… oh my

Jeff Esposito

This video takes a look at what the Exodus would have looked like in a Web 2.0 This post contains video, click here if you can’t view it.

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How I fell into social media

Jeff Esposito

Social media was still being called Web 2.0, I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out. At the time, I was content with public relations. but in our weekly PR team meeting, social media nearly hit me in the head.

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See you later Vistaprint, best of luck

Jeff Esposito

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. It also taught me to ask for forgiveness as opposed to permission.

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See you later Vistaprint, best of luck

Jeff Esposito

Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. It also taught me to ask for forgiveness as opposed to permission.

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A lesson in what not to do in social media from Barack Obama

Jeff Esposito

His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0 Back in 2008 his social media savvy helped propel him into the Oval Office. Many social media books use his historic campaign as an example or case study of an effective social media strategy.