Direct Marketing Observations

article thumbnail

Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

It started with an eye catching commercial developed by Wieden + Kennedy and ended with videos that have been viewed more than 40 million times and total brand views on the web that have been estimated to have surpassed 110 million. What’s right in social media? Or better yet what went right? For me it was a mashup. And it makes sense.

article thumbnail

The Conundrum of Content

Direct Marketing Observations

Thus, the old adage or statement that “we’re going to create a viral video” is equal parts foolish and unattainable. It’s no longer up to you. You might think it’s good, but it’s really not up to you. Content churns the machine. It’s what keeps companies and organizations in the public eye.

Content 207