Social Media: What’s Right, What’s Wrong, and What’s Next?
Direct Marketing Observations
NOVEMBER 24, 2010
It started with an eye catching commercial developed by Wieden + Kennedy and ended with videos that have been viewed more than 40 million times and total brand views on the web that have been estimated to have surpassed 110 million. What’s right in social media? Or better yet what went right? For me it was a mashup. And it makes sense.
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