Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. That’s what I call a basset kind of holiday, where you improve both your fireplace and your influencer marketing creds.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

APRIL 20, 2016

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer?

Influencer 100

Influencer Engagement Campaign Conversation 100

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 Really, it’s brilliant.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention.

Influencer 100

Influencer Marketing Klout Module 100

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

FEBRUARY 5, 2016

Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. ” I’ve been thinking about this quite a bit. Bring your audience into the story.

Collaboration 100

Collaboration Influencer Communities Consultant 100