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Pricing gaffe leads to PR, SM fail for TGW

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. They are the facilitator in this situation. Great thoughts all around!

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The goal of social media is to facilitate discussion and generate attention through tweets and posts by real people. I don't know who facilitates their account. Susan Cartier Liebel.