Direct Marketing Observations

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Content May Be King, BUT…Customers Rule!

Direct Marketing Observations

Much like the respected yet confusing golf pro, it often seems that the “geeks” that create software, apps and sites and make them tick, make many customers go “blink, blink” with blank stares like a “South Park” Character. haven’t always been the most popular staff members in the office.

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Does any amount of internal collaborative software or initiatives bolster the morale of a disenfranchised employee? We’re asking the backbone of our organizations to utilize social networks and tools to engage the customer and give the customer a voice but in the same breath we may be taking it away from our employees.

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