Small Business Mavericks

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How Consumers Use Social Networking Sites

Small Business Mavericks

A study carried out by Sensis shows how consumers are using social networks. 12% research travel offers or holiday destinations. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers. 11% follow brands in hopes of receiving special offers.

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Social Media: The New Word Of Mouth

Small Business Mavericks

If your business is less than ten or fifteen years old, then I’d say you need to develop a social media presence. Word of mouth advertising is essential, but in the future that word of mouth will travel via social media. It will travel near and far.