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Akamai Marketing

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Storify Review: .

Case Study 100
Case Study Study Storify Products 100
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Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. Storify is another Twitter curation tool and a story-teller’s dream. You can add Storify to your website, which I appreciate.

Curation 255
Curation Paper.li Storify Tools 255
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