Convince & Convert

JUNE 22, 2010

link] (via @jaybaer) [link] Susuh "Why You’re the Key to #SocialMedia Success" von @JayBaer [link] [link] PaigeHolden In my world it's fear of executing right strategy rather than social media itself. At present we're seeing people dabble without a strong PR / Communications strategy behind them.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

She looked at me with a perplexed stare, as if to say: Wait, you mean we have to have different strategies/programs to accomplish different things? She looked at me with a perplexed stare, as if to say: Wait, you mean we have to have different strategies/programs to accomplish different things? And: What is your goal in reaching them?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. The output from co-creation can be a market test and sharper go-to-market strategies, so you know what your consumers want before you take it to market.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

There’s a Method to the Content Madness Content without strategy is a colossal waste of time and money. Way too much content is being created today with a mindset that goes no deeper than “well, we’re creating and uploading content, so that’s a good thing.&#

Social Media 128

Social Media Strategy Report Buy 128