Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. A new Pew Research study shows only 8% of U.S. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 30, 2010

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). I think anyone should look at them for a perfect case study on how to best use social media.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 25, 2010

Might the juniors and seniors with smart phones (in keeping with your article’s point of mobile phone ads) receive messages with offers around 11:15 a.m., Maybe an invite to an after school study hall – caffeine experience optional. If you were Starbucks, how would you take advantage of this new network?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144