Buzz Marketing for Technology
DECEMBER 29, 2010
Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.
Buzz Marketing for Technology
NOVEMBER 21, 2012
Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Your case studies, white papers, e-books, articles and events are a category. If you think about a typical B2B tech company, it likely has a product or service to offer, or even a blend of both.
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