103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
Webbiquity SMM
NOVEMBER 12, 2013
Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( At the top of the funnel, blog posts, news articles, press releases and social media content drive awareness.
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