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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Top B2B marketing posts for 2009 (hint: social media) =-.