article thumbnail

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. Include negative keywords.

article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Please be sure to check it out as it’s one of the best tools I’ve ever seen , and I would be saying that even if they weren’t a sponsor! This is a review of what tools (e.g.

Marketing 264
article thumbnail

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

After all, Facebook was a tool that college students were using before it was open to the public, and some still use it as a purely personal and not a professional tool. I think there are many out there that don’t realize the human element of social media and think it’s just a tool for marketing oneself.

Handbook 279