| |  Nielsen + Wireless | 21 articles |
| Page 1 of 1 | Previous | Next | MOBILEGROOVE MAY 25, 2012  5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet wireless market 1Q2012. The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click. 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent). SOURCE: [link]. SOURCE: [link]. SOURCE [link]. | MOBILEGROOVE OCTOBER 21, 2011  Hot Mobile Stats & Trends You Need To Know 85 percent of the world’s population is covered by commercial wireless signals, providing greater reach than the electrical grid (which covers 80 percent of the population). Sadly it wasn’t news to me when Nielsen reported that more people in Africa have access to a mobile device than they do to clean drinking water. Her latest research was unveiled this week at the Web 2.0 | | | | | |
| SOCIALNOMICS JULY 12, 2010  Under Twelve Age Group Sends Over 1,000 Texts Per Month Nielsen Study on Under-Aged Text Messaging in the U.S. It was found due to “all-you-can-eat&# data plans that wireless customers are actually paying roughly 1 penny per message. Depending how Nielsen reports, in the future, texting may decline as teens update via social media platforms like Facebook, Foursquare, and Twitter. By Erik Qualman. | WEBBIQUITY SMM JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 59% of Americans connect to the Internet wirelessly (this includes laptops). For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), And much more. Adam T. | MOBILEGROOVE APRIL 13, 2012  Learning From Leading Marketers & Markets To Map Mobile Strategy As a rule, Gauthey spends three or four hours per trip observing everyday wireless users. Nielsen tells us that less than 1 in 10 watched TV on their mobile devices in 2011. Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Keeping an open and curious mind is essential. What flies and why (and where)? | MOBILEGROOVE JUNE 25, 2012  Chetan Sharma Mobile Breakfast Series Comes To London Friday Steve Elfman, President, Sprint, will provide an update on the state of the wireless industry. Stephen David , former CIO of Procter & Gamble, will talk about how wireless is going to disrupt retail. Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet (mobilegroove.com). Following a chain of successful events in the U.S., Opportunity or threat? | | | | | | | |
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MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011  Microsoft Windows 8 Turns Apple Devotees Into Advocates
Nielsen released new research this week based on a survey of nearly 2,000 people worldwide that shows just how far we’ve come. Nielsen provides us another interesting stat to drive this home. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. For years, tech influencers and bloggers have been accused of being blindly in love with Apple. There is even a name these devotees: fanboys. These men and women live to gush about Apple products and bash Microsoft and others in the process. Talk about an about-face. by Frost and Sullivan. MORE >> -
MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011 Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers
HOW I SEE IT: Nielsen believes that we’ll see 50 percent smartphone penetration in the U.S. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Whether you are a marketer or a handset manufacturer, you either innovate or fail. Nokia has learned the hard way. In an eye-opening leaked memo from Nokia CEO Stephen Elop , the company acknowledged its missteps while calling for a reinvention. “While competitors poured flames on our market share, what happened at Nokia?” Android is also kicking sand in Nokia’s face. Some win. MORE >> -
MOBILEGROOVE | THURSDAY, DECEMBER 9, 2010  Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social
Nielsen Three Screen Report – a regular analysis from Nielsen’s Cross-Platform Audience Measurement initiative to analyze consumer behavior – reveals a steady climb in the number of Americans that use the Internet (in many cases accessing the Web on their smartphones) and their TV simultaneously. As Nielsen observes: “New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before.&#. This increase in multi-screen services is enabled by the growing consumer adoption of fixed line and mobile broadband services. Center stage. MORE >> -
MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010 HOW TO: Gain Twitter Influence
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Sarah Kessler View Comments HOW TO: Gain Twitter Influence email share email share Do you like this story? Hands-on With Logitechs Wireless Sol. iPhone Versus Android: Nielsen Delive. The Digital Influencers Series is supported by Waggener Edstrom Worldwide (WE). That’s at one level. MORE >> -
MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010 What the Future Holds for B2B Social Media Marketing
View More » Tech Hands-on With Logitechs Wireless Sol. Frighteningly Fun Zombie iPhone Games Apple Launches Online Store in China 5 Fun iPhone Accessories for Kids Apple Now Offers Free iPad Engraving View More » Mobile iPhone Versus Android: Nielsen Delive. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. But what about the use of social media between businesses? million followers). Interesting. MORE >> -
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- What to Consider When Building an In-House Social Media Team MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- NEW Mobile Cross-Media Marketing Event: NYC October 13th MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010
- Microsoft Windows 8 Turns Apple Devotees Into Advocates MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011
- Hot Mobile Stats & Trends You Need To Know MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011
- Microsoft Windows 8 Turns Apple Devotees Into Advocates MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011
- Hot Mobile Stats & Trends You Need To Know MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011
- Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social MOBILEGROOVE | THURSDAY, DECEMBER 9, 2010
- Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
- Jumptap Adds Video To Mobile Advertising Mix PLUS Q&A With CMO Paran Johar MOBILEGROOVE | THURSDAY, JUNE 10, 2010
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