Dave Fleet

JULY 12, 2010

Keynote – Presentation tool. Numbers – Spreadsheet tool. BBC News – Great mobile interface for catching up on the latest news. IM+ Lite – Integrates with multiple IM and social network tools. Google Earth – Excellent port of the tool over to the iPad. Enough said. Social Networking.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. The (actual) year of mobile. 2015 was actually the year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

FEBRUARY 7, 2011

In this piece, Brian Solis offers a counterpoint to Gladwell’s incessant focus on tools, and looks at the bigger picture. Mobile commerce will bloom. Gladwell’s slipping point. Wired: Trolls Pounce on Facebook’s Tahrir Square. Marketing will blend promotion and content. Targeting gets even bigger.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

MAY 16, 2011

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Analyzing an inherently integrated, multi-dimensional set of tools in any other way leads to an incomplete picture.

Social Media 366

Social Media Analysis Tweetdeck Report 366