Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. (Cross posted on the Fleishman-Hillard DNA blog ). Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. (Cross posted on the Fleishman-Hillard DNA blog ). Photo credit: tj scenes via Flickr.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

JULY 12, 2010

Do they use social platforms and if so, how often and why? Because social media is such a People-focused platform, businesses need to merge quantitative and qualitative methodology now more than ever before. Do they share opinions? Do they care what kind of car they drive? Are they fickle with the brand of toothpaste they buy?

Research 265

Research Social Media Marketing Retail 265