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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. What’s included in a customer journey map?

Examples 101
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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. This sentiment isn’t limited to a particular locale, language or culture. Focus on creating an emotional narrative that will stick with viewers long after they finish watching.

Video 113