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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

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The Essentials of B2B Search Marketing

Oktopost

Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research. Bing ads through Microsoft Advertising are now even integrated with LinkedIn. When your ideal customer asks, “Hey Google, who has the best Social CRM?,” Conclusion.

B2B 118
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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

and Canada to Microsoft’s Bing last week. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it?

MySpace 138
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Social CRM: How (and why) to manage customer relationships on social

Sprout Social

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration.