Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
He also agreed that such metrics must be customized. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. .&# Some could include whether you’re followed, retweeted, etc. Whether your blog receives comments or not. In other words, whether or not your audience is interested and enthused.
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