Josh S Peters

OCTOBER 20, 2009

Social Media is a tool… that’s IT. It’s a very versatile and extremely powerful tool with an immense amount of potential I believe we’re only just beginning to tap into. However, by itself it is just a tool and has no inherent value of it’s own. Because you’re using the wrong tool for the job.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

MARCH 8, 2013

Nonetheless, if done right, it can be effective, powerful and highly profitable as a marketing tool. A good way to track results is through online metrics services. Email marketing can be time consuming, but if you already have a website and blog set up for your online business, you’ve at least got the biggest tools in place.

Tips 165

Tips Marketing Adwords Yahoo 165

Josh S Peters

DECEMBER 4, 2009

Verify that everything is working in regards to rewards, any related online tools, and partners involved. ROI is a valid metric under the right circumstances here. Part of loyalty is rewarding the customers so they will buy more from you so financial metrics will be used as part of the overall metrics used.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

SEPTEMBER 18, 2009

They can then take their engagement metrics, find out how many are “very engaged&# (which would indicate an inclination to buy) and based on their previously collected marketing & CPA data they could then apply those numbers to the ones they collected from their engagement metrics and get a projected ROI (told you it would come up).

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. When using social media (or any other tool really) making sure you have your materials at hand and properly setup will make it easier to convince people to buy from you.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

MARCH 4, 2013

You finally got your wish… 10 Tools for creating simple infographics and data visualizations. I’ve compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates. It is also a path of resistance to writing or even starting a blog… Meaningful SEO Metrics.

Diagrams 184

Diagrams SEO Construction Metrics 184

Josh S Peters

JANUARY 4, 2010

At it’s core social media is a set of tools that help to promote sharing and encourage conversation. If you were to compare social media to a tool it would have to be a swiss army knife or leatherman. A single tool that is comprised of many other tools.

Social Media 100

Social Media Lijit eBook Campaign 100