Buzz Marketing for Technology

JANUARY 5, 2015

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! In Mike’s case, he has 160 markets to evaluate, while Andrew has 120.

Storify 100

Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

APRIL 7, 2009

One of the things I was pleasantly surprised to find in the first few days was that Avaya has their own Yammer account within their firewall. So naturally I signed up and started sharing. I immediately asked my entire team to join since I wanted us to post some discussion threads and get reaction from sales people on our upcoming programs.

Yammer 160

Yammer Social Media ROI Social Networking 160

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. You go crazy making your business case based on the idea that people will be so much more productive.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100