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5 Search and Social Trends for 2011

Convince & Convert

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Every company needs to think of itself as a TV station, magazine, and newspaper.

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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. How Does Inbound Marketing Apply to PR? 3 Ways to Integrate Inbound Marketing into Your PR.