SocialFish

JANUARY 4, 2011

Post videos, images, long essay-like posts, short list posts (ahem), link love posts, interviews, case studies, deconstruct a Twitter conversation, try a podcast or live blog an event. This does NOT mean people are not reading – remember your 90% of users who are lurkers. Pay attention to what resonates.

Lurker 182

Lurker Case Study WordPress Study 182

SocialFish

FEBRUARY 17, 2011

Their staff are not actively engaging with VW customers on any channel besides Facebook and Twitter. It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities.

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

MARCH 3, 2011

Here’s the quick overview of Salesforce.com’s community “outposts&# : Twitter: Salesforce has an active Twitter community. I was unable to get statistics for “lurkers&# , but I am sure it is high. Much of the community is even built on their own platform and infrastructure.

Communities 221

Communities Collaboration Statistics Lurker 221