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SocialFish

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The Rise of the New Digital Member

SocialFish

OCTOBER 12, 2010

So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. The Lurker? Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion?

Lurker 162
Lurker Case Study Study Conference 162
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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

FEBRUARY 17, 2011

It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. VW invests heavily in marketing and research to assure that they are constantly on message.

Communities 174
Communities Lurker Forums Collaboration 174
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