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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Share this on LinkedIn. Share this on Technorati.

SM2 187
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Share this on LinkedIn. Share this on Technorati. Share this on Mixx. Share this on Reddit.

SM2 202
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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on LinkedIn. Share this on Technorati. ROI: How to Measure Return on Investment in Social Media by Social Media Today.

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