Waxing UnLyrical

JULY 19, 2012

I’ll admit that it’s fun to bash Klout. I have the belief that, despite what Klout says, it ties a large part of how “influential” you are directly to how much you tweet. That’s my Klout score over the past several weeks. This is the main reason I just can’t take Klout incredibly seriously.

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Klout Influencer Social Media Management Project 204

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. When Andrew Grill Visited #measurePR , originally posted on Waxing UnLyrical , published by Shonali Burke. guest hosts #measurePR? As in, being a guest.

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Klout Overview Influencer Hosting 204

Waxing UnLyrical

AUGUST 31, 2012

Forget Klout. You just read How Manwich Could Use Twitter Without Even Being On It , originally posted on Waxing UnLyrical , published by Shonali Burke. Or maybe a new recipe or use for your product: And you have fans who want to be called by your product name: Wouldn’t it be so easy to create über fans by contacting them?

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

AUGUST 16, 2012

Just as Klout is useful but imperfect, so other attempts to measure social media with perfection will be imperfect. You just read What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Journal Compete Team Klout 175

Waxing UnLyrical

APRIL 1, 2016

There was all the drama around Klout , which has died down considerably. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. There was the Digital Death campaign that got a lot of attention even though it was pretty lame.

Influencer 100

Influencer Marketing Klout Module 100