article thumbnail

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Makes sense to me. In fact, it’s kind of arrogant. pts Settings.

Class 233
article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

A free online project management and collaboration tool, similar to Basecamp , that lets users switch between projects with one click, delegate tasks, track task changes, subscribe to tasks and receive notifications, and manage people on projects with groups. ” 17 Alternatives to Klout by ReadWriteWeb.

Review 201
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Klout was a social tool that gave social media users a “klout score” out of 100 to define their level of online influence (or clout). Klout shut down in 2018, but other services have emerged to fill this data gap, including Hootsuite Insights and Followerwonk. Notification. Sentiment analysis. Sentiment analysis.

List 145