Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. link] [link] Cesar cp Pietri [link] RT @baekdal Moo.

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Convince & Convert

JUNE 23, 2010

Ljerpi Very informative article on crowdsourcing. I found this article very informative about crowdsourcing. Will be fun to watch! I think this is a very interesting concept that will probably become much more common in time. Here's another article on crowdsourcing that you might find interesting: [link].

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Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

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