Jeff Esposito

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The Devil’s in the Details

Jeff Esposito

That got me excited – almost excited enough to tell my sleeping pregnant wife about, but I decided to wait until the morning – because I live outside of Boston and unless the Ravens are on national TV or hosting a nationally relevant NFC team, I have to go to a bar or follow along online to catch games.

Sports 45
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2012 NFL picks via social media start tomorrow

Jeff Esposito

Tomorrow, the NFL kicks off another season and with that everyone from armchair quarterbacks to TV hosts and the President will be making predictions for games. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

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Business Lessons from Disney

Jeff Esposito

With that audience, Disney is able to do something that was banned for companies like Marlboro – they directly market to kids. During our trip, we were pleasantly surprised to know that Disney was hosting a wine and food festival in Epcot. Tags: Branding brand business Disney Marketing Walt Disney. Live the brand.

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Congratulations my data says you’re prego, social measurement and stock in beer

Jeff Esposito

I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. Can a community be hosted on a social site, or is social just a platform to expand a community. In just a few short hours the five o’clock whistle will be blowing and I for one will be jacked to hear it.

Data 28
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Five for Friday 12.17.10

Jeff Esposito

Last night was the second annual MegaTweetUp hosted at the Microsoft N.E.R.D. Social Media Marketing: No Overnight Success – This is an interesting read on companies integrating social media into their business as usual or day-to-day operations. If not, you’ve only got a week left so get your stuff in gear. How was your week?

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Five for Friday

Jeff Esposito

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

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NCAA can’t spell, sex sells and PEEPS!

Jeff Esposito

Hell why go to class when the governing body can’t even spell the 2013 host city correctly? market with “research” so they can get social buzz. Final Four scoreboard misspells Atlanta (photo) – I guess the NCAA really can’t say too much about the one and done players on Kentucky. Most of that is because everyone wants to be first to.