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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Invite someone interesting to boost your reputation. Hold a Q&A.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

TikTok has a reputation for being popular with teens. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. We hosted the first ever TikTok Virtual Webinar today! We’ll do ur dance pic.twitter.com/u8sW2g2g6R. — Taylor Lorenz (@TaylorLorenz) April 1, 2020. In the U.S.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

ProBlogger seems to be my favorite host. Guests need hosts. The purebred hosts are those blogs who live off of guest posts. They have enough traffic and reputation to consistently attract high quality content. ProBlogger is the quintessential host of the blogosphere. I am one of them.

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