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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brands 127
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Jay is the founder of [link] and host of the Social Pros podcast. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

Loyalty 136