Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Most use a combination of 20 to 30 software programs and tools in their work. Automation and workflows such as Asana, Trello, Hootsuite, Buffer, BuzzSumo, Marketo, Hubspot, etc. It’s efficient and effective.

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What every consultant should know about social media analytics

Sherrilynne Starkie

And of course, software skills are paramount. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. Understanding human behavior and relationships is helpful in interpreting how and why people act, think and feel.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

Will people be prepared to pay enterprise-type fees for enterprise social media software? How can ExactTarget hope to compete against a raft of very high quality free, or very low cost competitors like TweetDeck and HootSuite? It will be interesting to watch this play out. Related posts: New Twitter. A week of Foursquare checkins.

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