Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics. Excellent post. link] Daniel Excellent post adam.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. The Digital Five Tool Player (7). Three Industry Examples.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

SEPTEMBER 28, 2010

What also appealed about Greg’s book is that it read just like my Tweetdeck group of smart minds in the biz: Shel Israel, Scott Monty, Steve Garfield, Susan Reynolds, David Armano, Chris Brogan, Stacy Debroff, Katja Presnal, and Shiv Singh all come up in various forms, to name just a few respected folks that caught my eye. Related Posts.

Marketing 210

Marketing Review Tweetdeck Posterous 210