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Social Media is Dead, Long Live Big Data

Laurel Papworth

While it’s easy to be blinded by Geekiness (The 5 V’s, Hadoop etc) at a marketing, social media and even small business level, Big Data is easier to understand when you see it at work. your health/car etc insurance goes up or down. Woolworths and Your Friday Night Shop. then provide that data to companies eg.

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