article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. We look at the numbers of social shares, links, mentions and page views. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. I acted as the project manager.

Strategy 152
article thumbnail

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Jim : And, you know, when you look at a company like Google, it’s like they’ve done everything right from before. billion dollars later, Microsoft is playing in the social enterprise space alongside of salesforce.com and Oracle and others. Eric : That’s a good way of putting it. And so now, suddenly, $1.2

Yammer 114