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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

Scott says people were even coming into the H&R Block retail stores offering words of support, letting their local tax professionals know that they believed in them. Geotagging might be a lucrative place for Facebook to concentrate its mobile advertising efforts. Jay is the founder of [link] and host of the Social Pros podcast.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research.

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

Tools like hashtags , geotags, and people tags and shopping tags can all boost the reach of organic content if you know how to use them. Technically the company is an apparel retailer. By sharing tips and hosting workouts on IGTV and Instagram Live , the athleisure brand is able to position itself as an authority on all things fitness.