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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Scott says people were even coming into the H&R Block retail stores offering words of support, letting their local tax professionals know that they believed in them. Listen Now . The RSS feed is: [link]. Holy Social!

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

As a result, businesses often underestimate the importance of organic marketing. Never take a one-size-fits-all approach to social media marketing, especially with organic content. Tools like hashtags , geotags, and people tags and shopping tags can all boost the reach of organic content if you know how to use them.