Waxing UnLyrical

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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. So it started partnering quite early with sites such as Foursquare, to offer deals to card members when they checked in and used their cards at certain locations. You know… the “old” days, back when we didn’t have social media.

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