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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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What Do They Mean by Social Any Way?

Socialized

For the techie, social software is most likely built using Web 2.0’s Hyperlocal restaurant and retail site Yelp took its existing network of 26 million users, who visit the company’s regular web site, and gave them an iPhone app with the capability to check-in live at restaurants, clubs, theaters and other locations.

Web 2.0 154