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10 Items For Your 2013 Stategic Plan

Proactive Report

(A social audit.) Social Audit. A social audit maps your brand’s complete social graph – both internal and external. A full Social Media audit across all blogs, forums, micro blogs, feeds and channels reveals things that an ivory tower view will not. Expand Your Network of Influencers.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.